Why exactly am I doing in "The Firm"?

We don't know what is the prize nor given any kind of remuneration for committing almost 3 months of production (for those who survive till the end) day and night, average of 6 days each week.

As an entreprenuer, time is money. It is surely an opportunity cost. Am i crazy or stupid to participate in it? Maybe yes maybe no.

In the month of Jan 2007, NTV 7 advertised to recruit contestant for "The Firm". Co-incidently, i have just completed my branding project with Mayflower Travel. My 2nd project will only start in end Feb 2007. Having more free time, I spent most of my time doing my marketing and reading more branding articles and books as well as spending more time with my family especially my parents.

The registration form was very simple to fill. Just fill in some questions about leadership and can either fax or email. Well, why not give it a try? Don't think will get it anyway as all my life, my fortune has to be earned with hard work and dedication.

After a week, Michael - the assistant director call " I am Michael from Popiah, can you come in for interview?" I ask "Popiah?" I don't believe i have apply a job to work in a popiah stall. Only after Michael explaining what is it all about that i realise i am shortlisted for "The Firm". Well, what the hack, just go and see what are they up to!

I went for the interview which was conducted by Anne - the producer. 1st time being intrerviewed infront of camera. Little bit weird. I was not nervous as i was not really hoping that i would be shortlisted. I just be myself, explain my view on leadership and blah blah blah!!!!.

Another call came after a week. "Keng Teck, you are 1 of the 10 contestant which we have shortlisted". Only then i start to think whether i should commit myself into the show.

In my whole life, i have not been taking big risk until last year decided to be an entrepreneur. Life is short and i started to realise i have not done much for myself. This is a chance for me to know myself better and to challenge myself too. As a normal corporate person, we always think that we are good and we can perform. However, most of the time is from our own perspective. I want to use this opportunity to challenge myself on how to deal with different people, different brand, limited time, limited resources and most importantly whether i could work like hell and yet able to take care of my family.

It is not so much of the prize (we don't even know what it is!). Nevertheless, getting it would be a great motivation to move forward too. In addition, I might be able to have a big contract with a MNC who pays me higher than what i earn as an entrepreneur.

Decision made! Contract signed! No return!

Either i will remain unknown to many people or become popular. I have to prepare myself as being popular can be in the negative or positive side. What ever it is, my decision made is to "Win myself".

Will i remain in the show until the end? You will see!